How’s this for an ancient way to visually capture a most enduring story?
The Columbia Icefield is about snow becoming ice, which melts into a river that runs into an ocean.
The Columbia River is about geography that ranges from mountains to foothills to grasslands and coastal areas.
The Columbia Headwaters Community Forest is about the evolution of human endeavors along the banks of one of our mightiest rivers. And it’s complicated because you have competing economic activities, all of which must respect the needs of ecology.
Imagine trying to get these diverse interests to cooperate in any way, let alone visually. That Kirk managed such a feat is a testament to his persistence and his belief in the power of good design.
“Good design is exemplified in the totem poles carved by the indigenous people on the west coast,” said Kirk. “Their totems told marvelous stories in such a lovely, linear way, I just followed their lead.”
So his brand – his totem, for the Columbia Headwaters Community Forest, shows us how everything is interconnected: “from the clear blue skies above the mountains to the forests, farmlands and communities where fish, animals and humans share the river, the land and the sea”.
It’s so simple it’s elegant. So colourful, it’s friendly. And it’s a reminder that, sometimes, the old ways are the best ways.
Branding, Logo Design, Print Collateral, Graphic Standards Guide Agency: Twist Marketing
FROM THE CUTTING ROOM FLOOR
Phase one concept development sketches. Starting with a blank sheet of paper and a pen in hand in my case is always a critical starting off point. The brainstorming process is free flowing, from creative thought to the pen, ideas develop and the possibilities are limitless.
Concept development sketching allows the good ideas rise to the top.